Overview

Much has been said about the effectiveness of websites in the real estate industry, and we’d like to give credit where credit is do because everybody is right. Some websites are effective and others are not. The key to an effective web site in real estate is visibility and dynamic content.

What do we mean by visibility?
Exposure and attraction…getting people to your site. If you don’t promote your website, who’s going to know it exists? Unless you have an unlimited budget, you can’t rely exclusively on search engine placement. At the end of the day, there are still only 10 slots available in the top 10. If you’re not prepared to out-bid or out-spend your competitors, you need to supplement your website promotion plan. How is this accomplished? Through the tried and true methods. Direct mail campaigns, local advertising, sponsorships and community events, anywhere you can promote your web address is fair game.

What do we mean by dynamic content?
Dynamic content is information you share with visitors of your website that keeps changing on a regular basis. Why is this important? Because the content is always changing, “dynamic”, it creates an incentive for the visitor to come back and see what has changed so they stay better informed. This creates “stickiness”, keeps them coming back! Today, hands down the most effective dynamic content is a property search tool of all available listings in your market area. Listing information is the most sought out content by buyers and sellers today. SkyeMark offers
IDX and VOW solutions all across the country. Contact us to see if IDXsearch is available in your market.

SkyeMark has custom turn-key marketing programs to fulfill your visibility and dynamic content needs. Let SkyeMark help put you on the path to Success, give us a call today and see how the power of branding and consistent marketing can take your business to the next level.